Sunday, 22 June 2014

WORLD CUP: Did Multimedia serve their interests rather than its audience?



 Majority of users of Multimedia’s Multi TV could be disappointed as the media giant failed to secure the Brazil 2014 FIFA world cup viewing rights t which could have enabled its viewers enjoy the matches on their decoders.

There are a number of areas in the country where getting good signals of stations such as Ghana Television (GTV) and others showing the matches is very difficult.  So, an option, perhaps the only way some people might get to watch these memorable matches live and in crystal clear pictures is on Multi-TV.

Unfortunately, some viewers in such situation have to watch the matches at friends’ places who use DSTV or get clear pictures of stations viewing the matches because such stations on the Multi-TV “Digi-boxes” are off.

Many are the people in some parts of Weija in Accra I spoke with were really disappointed in the Multimedia group for failing to view the matches on their Joy Sports channel. Yesterday for instance, a caller vented his spleen concerning this issue during the hottest sports show, “Fire for Fire” on Adom TV and he was immediately taken off.

Another TV on the Multi-TV decoder, Kesben TV also telecast about four matches and stopped after they had informed the audience they were doing all they can to show “all” matches live.

What I seek to put across is that, Multi-TV should have prioritized telecasting the world cup matches before thinking of sending their contingents to Brazil. For instance, two days after the Black Stars have lost their opening match to the United States, Joy Sports and Joy News showed a preview of the match and how fans were preparing for the big game (I stand for correction). So far as we lost, a preview for that particular game at that time may not do us any good.

This piece is not meant to ridicule anyone or any organization but to put forward what some people feel in their disappointment for not getting the world cup matches to watch on their Muti-TV decoder.





No comments:

Post a Comment